Dakota Vision

The Dakota Vision Center team is coupling enhanced user experience with brand alignment in this remodel of existing facilities at their South Sioux Falls location. The expanded reception and waiting areas meet staffing needs while providing a warm and welcoming experience grounded by a new focal point. The reorganized hub for technicians created efficiency in storage and service alongside enhanced lighting and comfort for patients during the frame fitting and delivery process. Acute attention to detail ensured frame counts and display organization supported the most expansive frame selection available in Sioux Falls. The warm, contemporary material palette balances texture and pattern to guide visual wayfinding with areas of simplicity to let the frames shine.